The Marketing Butler Services

Your Personal Concierge for Real Estate Marketing

At The Marketing Butler, we do more than post on social media—we become your behind-the-scenes partner in marketing. Our services are designed to save you time, elevate your brand, and keep your business running smoothly. Whether you need elegant marketing materials, tech support, or a complete social media strategy, we handle the details so you can focus on selling homes.

Our Core Butler Services

Social Media Stewardship

Your Marketing Butler ensures your social media presence is polished and consistent:

  • Create engaging, branded posts tailored to your audience
  • Schedule content across Facebook, Instagram, LinkedIn, and more
  • Manage engagement and respond to comments professionally
  • Optimize profiles for branding and lead generation

Marketing Materials

We design marketing pieces that reflect your brand’s sophistication:

  • Just Listed / Just Sold postcards
  • Flyers for open houses and events
  • Print and digital advertisements
  • Custom templates for ongoing use Every piece is crafted with care—just like a butler preparing a perfect setting.

CRM Concierge

Your client database is the heart of your business. We keep it organized and efficient:

  • Set up and manage CRM systems
  • Clean and segment your database
  • Automate follow-up workflows
  • Ensure your pipeline stays active and accurate

Email Newsletter Butler

Stay top-of-mind with your clients through professional email campaigns:

  • Design branded newsletters
  • Create engaging content for buyers and sellers
  • Schedule and automate campaigns
  • Track engagement and optimize performance

Tech Assistance

Your Marketing Butler works within your preferred systems or your brokerage’s platforms:

  • MoxiWorks Suite 
  • ActivePipe
  • FollowUpBoss
  • Prospect Square
  • Canva
  • Boost by Homespotter 
  • …and more. 

Branding & Design

Your brand deserves elegance and consistency:

  • Logo creation and brand identity packages
  • Color palette and font selection
  • Social media branding kits for a cohesive look

Paid Advertising Management

Reach more buyers and sellers with strategic ads:

  • Facebook & Instagram ad campaigns
  • Google Ads for real estate
  • Retargeting strategies to capture leads

Video & Virtual Tour Coordination

Showcase properties with professional video marketing:

  • Scriptwriting for property videos
  • Editing and branding video content
  • Coordinating virtual tours and Matterport integration

Website Optimization

Your online presence matters:

  • Landing page design for listings
  • SEO audits and improvements
  • Blog content creation for organic traffic

Analytics & Reporting

Data-driven decisions for better results:

  • Monthly performance reports
  • Social media insights
  • Recommendations for growth based on data

Agent Training & Support

Empowering you with knowledge:

  • Social media best practices
  • CRM usage tips
  • Marketing strategy consultations

and more...

Ever adapting to you

  • Work with Your Brokerage's new tools
  • We can talk directly to your brokerages marketing team so you don't have to.
  • If you want to do something new, we will go on that journey with you.

Personalized Marketing Concierge

No two agents are alike—and neither are our solutions. Your Marketing Butler adapts to your personality, your market, and your brokerage’s tools to create marketing that feels authentic and effective.

  • We don’t believe in cookie-cutter strategies—every postcard, post, and campaign is tailored to your brand voice and local audience.
  • If your brokerage rolls out new tools or platforms, we’ll learn them and integrate them into your workflow seamlessly.
  • Whether you prefer a bold, modern aesthetic or a classic, luxury feel, we design marketing that reflects you.

Your business is unique. Your marketing should be too.