How to Generate Real Estate Leads with Facebook Ads

Facebook and Instagram ads can be a consistent source of listing appointments and buyer leads—if you set them up with the right offer, audience, and follow-up. Here’s a straightforward framework to make your ad spend pay off.

Choose the Right Objective

Lead Ads vs. Traffic vs. Reach

• Lead Ads: In-app forms collect name, email, phone—best for quick capture.
• Traffic: Sends visitors to a landing page (e.g., home valuation or market report).
• Reach/Engagement: Good for brand awareness and open house promotions.
  Butler Tip: We pair Lead Ads with a simple follow-up workflow so nothing slips.

Craft Offers That Earn a Click

Lead Magnets That Matter

• Seller: Free home valuation + pricing strategy guide.
• Buyer: New listings alert + neighborhood comparison guide.
• Market: Quarterly market digest tailored to your city.
  Butler Tip: We design clean landing pages and PDFs that look professional and convert.

Dial In Your Audience

Targeting That Reflects Your Market

• Use location radius with layered interests (homeownership, mortgages, moving).
• Build lookalike audiences from your past client list (privacy-compliant).
• Exclude recent leads to avoid wasted impressions.
  Butler Tip: We maintain audience lists so your ads stay fresh and relevant.

Creative That Stops the Scroll

Clear Photos, Strong Headlines, Simple Copy

• Use high-quality local property photos or map visuals.
• Headlines: “What’s Your Home Worth in [City]?” “See New Listings First.”
• Keep copy tight: value + timeline + CTA.
  Butler Tip: We produce multiple variants and run A/B tests to find winners.

Budget & Bidding

Start Small, Scale Winners

• Begin with $10–$20/day per campaign.
• Let ads run for 5–7 days before making major changes.
• Shift budget to the highest-cost-per-lead performers only after you verify lead quality.
  Butler Tip: We track cost per lead and appointment rate—not just clicks.

Follow-Up Workflow (Where Deals Are Made)

Speed + Personalization

• Auto-respond with a helpful email (guide delivery + next step).
• Call or text within 5–15 minutes during business hours.
• Move leads to your CRM with a 7–10 day follow-up plan.
  Butler Tip: We build this inside your CRM (MoxiEngage, FollowUpBoss, etc.) so it’s consistent.

Compliance & Brand Standards

Do It Right

• Use brokerage-compliant branding and disclaimers.
• Avoid misleading claims; set clear expectations in copy.
  Butler Tip: We align all creatives with your brokerage’s marketing center standards.

Facebook ads work when your offer is strong, your audience is tight, and your follow-up is disciplined. If you want campaigns you can trust, The Marketing Butler can set up and manage everything for you.

CTA: Ready for ads that generate real leads? Explore Paid Advertising Management » or Schedule a Consultation »