Thoughts, Musings & Insights from Your Team of Marketing Butlers
These days it seems like more and more products are not just purchased online but exist as a digital entity entirely.
In our last post on this topic, we discussed the ways in which trust, or lack-thereof, could cause some serious issues for your business in the eyes of behavioural economics. This is a pervasive issue facing consumers, 80% of consumers don’t know who to trust because of false advertising, fake news, and contradictory information
Trust is an important component of a functioning economy… and for your business. It might seem like a loosely-related concept given that we are often talking about transactions rather than favours from friends, but creating a brand and a business that your customers trust is critical to their loyalty.