The Blog

Thoughts, Musings & Insights from Your Team of Marketing Butlers

Trust… Adjusted

In our last post on this topic, we discussed the ways in which trust, or lack-thereof, could cause some serious issues for your business in the eyes of behavioural economics. This is a pervasive issue facing consumers, 80% of consumers don’t know who to trust because of false advertising, fake news, and contradictory information

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Trust… Discussed

Trust is an important component of a functioning economy… and for your business. It might seem like a loosely-related concept given that we are often talking about transactions rather than favours from friends, but creating a brand and a business that your customers trust is critical to their loyalty.

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The Magic of the Word Free - The Marketing Butler

The Magic of the Word FREE

Did you know that the word free has actual real-life magical powers? Having something offered to you as free is even more powerful than substantial discounts and reductions. And this reaction is hardwired into our brains.

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