The Blog

Thoughts, Musings & Insights from Your Team of Marketing Butlers

Trust… Adjusted

In our last post on this topic, we discussed the ways in which trust, or lack-thereof, could cause some serious issues for your business in the eyes of behavioural economics. This is a pervasive issue facing consumers, 80% of consumers don’t know who to trust because of false advertising, fake news, and contradictory information

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Trust… Discussed

Trust is an important component of a functioning economy… and for your business. It might seem like a loosely-related concept given that we are often talking about transactions rather than favours from friends, but creating a brand and a business that your customers trust is critical to their loyalty.

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The Magic of the Word Free - The Marketing Butler

The Magic of the Word FREE

Did you know that the word free has actual real-life magical powers? Having something offered to you as free is even more powerful than substantial discounts and reductions. And this reaction is hardwired into our brains.

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What To Do When You Lose That Spark

Did you know that repeated consumption of products and experiences leads to a reduction in enjoyment over time? This is known as satiation. It’s the process whereby people slowly (hopefully) get sick of a product after using it for a period. Unlucky for marketers, the satiation process starts almost immediately after acquisition.

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RRRoll Up the Rim

Kind of like a second Christmas – and pretty much the only good thing about February in Canada – all 35.16 million of us take to a local Timmy’s (one of the 4,492 locations in Canada) to try our luck at millions of prizes by rolling up the rim of our takeaway coffee cup. Canadians already score third highest for coffee consumption per capita compared to other countries; it might be a surprise we could drink any more coffee.

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Top 5 Motivations for Entrepreneurs

When it comes to starting your own business, there are many motivating factors out there: the lure of wealth, stardom, and power – you name it. But long hours, slow cash flow, and what can seem like no light at the end of the tunnel can quickly turn dreams into nightmares.

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