Thoughts, Musings & Insights from Your Team of Marketing Butlers
These days it seems like more and more products are not just purchased online but exist as a digital entity entirely.
In our last post on this topic, we discussed the ways in which trust, or lack-thereof, could cause some serious issues for your business in the eyes of behavioural economics. This is a pervasive issue facing consumers, 80% of consumers don’t know who to trust because of false advertising, fake news, and contradictory information
Trust is an important component of a functioning economy… and for your business. It might seem like a loosely-related concept given that we are often talking about transactions rather than favours from friends, but creating a brand and a business that your customers trust is critical to their loyalty.
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Marketing is a tricky business. We have limited tools to inform potential customers about the awesomeness that is our product or service. These tools are visual images, sounds, and… words.
Some say the coming of artificial intelligence is going to be as world changing as the advent of the internet. Indeed, it could be the coming of a second industrial revolution…
Did you know that repeated consumption of products and experiences leads to a reduction in enjoyment over time? This is known as satiation. It’s the process whereby people slowly (hopefully) get sick of a product after using it for a period. Unlucky for marketers, the satiation process starts almost immediately after acquisition.
Kind of like a second Christmas – and pretty much the only good thing about February in Canada – all 35.16 million of us take to a local Timmy’s (one of the 4,492 locations in Canada) to try our luck at millions of prizes by rolling up the rim of our takeaway coffee cup. Canadians already score third highest for coffee consumption per capita compared to other countries; it might be a surprise we could drink any more coffee.
When it comes to starting your own business, there are many motivating factors out there: the lure of wealth, stardom, and power – you name it. But long hours, slow cash flow, and what can seem like no light at the end of the tunnel can quickly turn dreams into nightmares.
Hiring a salesperson is very important for any company and it can really make the difference between a good and bad situation. If you hire a salesperson at the right