Thoughts, Musings & Insights from Your Team of Marketing Butlers
These days it seems like more and more products are not just purchased online but exist as a digital entity entirely.
In our last post on this topic, we discussed the ways in which trust, or lack-thereof, could cause some serious issues for your business in the eyes of behavioural economics. This is a pervasive issue facing consumers, 80% of consumers don’t know who to trust because of false advertising, fake news, and contradictory information
Trust is an important component of a functioning economy… and for your business. It might seem like a loosely-related concept given that we are often talking about transactions rather than favours from friends, but creating a brand and a business that your customers trust is critical to their loyalty.
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If you think a menu is just the listing of dishes available at a restaurant, we’ve got news for you!
Investing… Numbers. Charts. Smart-looking people in nice suits. At first glance this looks like a place for rationality, precision, and reason. But it turns out that when it comes to investments, we’re just as biased as we are in every other part of our lives.