The Blog

Thoughts, Musings & Insights from Your Team of Marketing Butlers

Trust… Adjusted

In our last post on this topic, we discussed the ways in which trust, or lack-thereof, could cause some serious issues for your business in the eyes of behavioural economics. This is a pervasive issue facing consumers, 80% of consumers don’t know who to trust because of false advertising, fake news, and contradictory information

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Trust… Discussed

Trust is an important component of a functioning economy… and for your business. It might seem like a loosely-related concept given that we are often talking about transactions rather than favours from friends, but creating a brand and a business that your customers trust is critical to their loyalty.

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The Magic of the Word Free - The Marketing Butler

The Magic of the Word FREE

Did you know that the word free has actual real-life magical powers? Having something offered to you as free is even more powerful than substantial discounts and reductions. And this reaction is hardwired into our brains.

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Can You Sweeten the Deal Too Much?

Cause-Related Marketing (CRM) is an increasingly important part of the way many brands convey their core qualities and values to customers… But it can carry some issues for companies who attempt to sweeten the deal TOO much

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The Irrationalities of Being an Investor

Investing… Numbers. Charts. Smart-looking people in nice suits. At first glance this looks like a place for rationality, precision, and reason. But it turns out that when it comes to investments, we’re just as biased as we are in every other part of our lives.

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